EU Presses Binance Over ‘Reverse Solicitation’ Exemption for Users: Report
Regulators are probing how the exchange keeps serving EU customers from Abu Dhabi, months after it lost its MiCA registrations.
The September 30 launch supports verified visitors at participating offline stores, with automatic yen conversion and merchant exceptions. The post Japan’s biggest payment network opens its doors for crypto via…
Japanese payment provider PayPay added Binance Pay on Sept. 30, letting eligible overseas visitors pay from their crypto balances at participating offline stores in Japan. Merchants receive the proceeds in Japanese yen.
PayPay’s launch announcement says the integration runs through HIVEX, a cross-border payment network. For visiting Binance users, funds held in their crypto accounts can cover a yen-denominated purchase, with conversion handled during payment.
Binance says the feature is exclusively for visitors who have completed its identity verification and is unavailable to Japan residents. Its launch blog sets out that restriction, while PayPay specifically excludes Binance Japan users residing in Japan.
This visitor-payment launch does not extend the checkout feature to the exchange’s domestic customers.
The payment tools sit inside the Binance app. A visitor can show a PayPay payment code for the merchant to scan, or scan a participating merchant’s PayPay QR code.
Both modes use the customer’s Binance balance, so the new payment option works through QR checkouts rather than requiring the merchant to receive crypto.
Binance’s Japan visitor FAQ says users can review the exchange rate before confirming. It says it supports more than 100 cryptocurrencies, including USDT, USDC, Bitcoin, Ethereum, and BNB.
The customer’s crypto is automatically converted to yen, and the store’s sales proceeds remain in Japanese currency.

Binance’s FAQ says payments and refunds are distinct transactions, and the amount returned can differ because of rate fluctuations and applicable foreign-exchange spreads. It does not specify a numerical spread, so the fee statement does not establish a cost-free currency conversion.
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Exclusions include online platforms, some taxis and vending machines, PayPay Money-only stores, certain barcode-payment merchants, and some stores that do not support cross-border payments. Binance’s FAQ also excludes merchants that require Japanese identity verification.
A PayPay sign alone does not guarantee that the Binance-funded route will work. Travelers need both an eligible account and a store that accepts the cross-border service, whether they show their own code or scan the merchant’s.
For eligible visitors, the immediate benefit is being able to fund an accepted yen purchase directly from a Binance crypto balance after reviewing the exchange rate.
Regulators are probing how the exchange keeps serving EU customers from Abu Dhabi, months after it lost its MiCA registrations.
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