Elon Musk’s X launches Cashtag Program in Partnership with Coinbase, Kraken, Gemini

HIGHLIGHTS X has launched its U.S. Cashtag Program in partnership with brokerage platforms. These platforms include Coinbase, Kraken, Gemini, and Interactive Brokers. This follows the earlier launch of the smart cashtags for assets. Social media platform X has rolled out its U.S. Cashtag Program as it moves to become the ‘Everything App.’ The X Cashtag Program is notably in partnership with top crypto exchanges Coinbase, Kraken, and Gemini.
X Cashtag Program Launches With Major Crypto Exchanges
In an X article, the social media platform announced the launch of its Cashtag Partner Program, which will let users trade through participating brokerages. Users can tap a cashtag and be directed to brokerage partners including Coinbase, Gemini, Kraken, Interactive Brokers, and Moomoo.

The launch of the X Cashtag Program follows the launch of the smart cashtags earlier this year, including for crypto assets. “Cashtags turn ticker symbols for stocks, ETFs and cryptocurrencies into interactive destinations, giving X users real-time access to market conversation and financial information,” the social media platform noted.

Now, users will have an easier path from discovering a ticker to trading such assets through the brokerage partners. X noted that users can select the “Trade” option on an asset when they tap a supported cashtag, then proceed to trade on a participating brokerage, such as these top crypto exchanges.

The launch of the X Cashtag Program comes as the social media platform moves to become the ‘Everything App.’ Notably, X Money also rolled out earlier this year, offering P2P transfers, direct deposits, a debit card, and yields on balances.
‘From Financial Conversation To Action’
Monique Pintarelli, SpaceXAI’s Head of Global Advertising, noted that the X Cashtag Program connects the financial conversation to action. “People come to X to discover what’s happening, shape the conversation, and act in real-time on what matters to them. Our Cashtag partners make it possible to move seamlessly from discovery and conversation to a brokerage, without breaking the moment,” she said.

Meanwhile, Mridul Singhai, X’s Product Engineering Lead, said that the cashtags close the gap between a ticker on the timeline and the market itself. He added that users can now trade with one of the brokerage partners when they post or tap a ticker, while also getting seamless access to the live chart and the conversation around it.

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